Bill McCullam, copywriter Advertising that gets results
Clickworthy
Websites for professional and consumer clients including Jean Huber and New York Found
“Witty, Entertaining”
–NY Times
Pages from the celebrated J. Peterman Owner’s Manual for apparel, furniture, food, luggage, collectibles, etc.
Hard-Working Stuff
Consumer ads for clients like BMW, Grolsch, Waterford, Aetna, Juilliard, and IBM, plus direct marketing that ran profitably for 10 years and more
In the Pipeline
It’s delicious. It’s rational. It’s the lozenge with a method. Learn more about this exciting product. Cogito ergo yum!
Here Comes the Sun Dept.
From the Carnival 2009 Owner's Manual |
|
Carnival in Venice
The party has gone on for nearly 1,000 years.
For most of that time, Venetians have worn masks like these. Mysterious. Seductive. Liberating.
When people put on masks like these, they give each other permission to do things that would otherwise be forbidden. Which is, of course, the point.
Carnival leads directly into the 40 repentant days of Lent, and a person needs something to repent for.
Venetian Carnival Masks, worn by lusty Lord Byron and banned by suspicious Napoleon. Handmade in Venice of traditional molded papier-mâché and wood composite; tie on with attached ribbons to join the party or just hang them on a wall; very evocative.
Colombina Mask, with crown of painted feathers, forehead decorated with brilliant sapphire Austrian crystal; and Volto Full-Face Mask, made using special crackling technique for the look of antique porcelain and decorated with gold leaf; you may recall them from the solemn orgy ritual in Stanley Kubrick’s Eyes Wide Shut.
Happy Mardi Gras
Last Tuesday of Carnival season.
Invite only people who don’t bore you to watch That Night in Rio. Mix up way too many caipirinhas. Afterward, samba mellowing into Jobim.
On the other hand, there’s always your dear friend with the lacy iron balcony over Bourbon Street. Great fun to toss loops of beads and handfuls of doubloons into the adoring crowd.
Do you see what the couple in that doorway down there are doing?
Hmm, looks like they’re enjoying themselves.
Mardi Gras Caftan, comfortable cotton in life-affirming shades of Red, Orange, Green, and Turquoise. Wear for the festivities with mask of your choice, or as a pick-me-up whenever desired; long side slits add interest to the proceedings.
Solange Heads South
In Paris, she’s always precisely tailored.
In the Caribbean, she’s unbuttoned chic.
When I met her last winter at Le Square, surveying the day’s crop of yachts in Gustavia harbor, she wore this nontouristy number.
“Are those some kind of chrysanthemum?”
Solange frowned slightly and smiled at the same time, a complicated expression. “They only grow in the imagination, Peterman.”
The waiter brought chilled Amer Picon and a copy of Le Monde, which she sprinkled with lavender water. “One must keep the world at a certain distance, n’est-ce-pas?”
Something in me can’t get enough of this woman.
Stylized Floral Caftan, originally found in the Marais. Cool, comfortable cotton, with 14” side slits, piped neckline, side-seam pockets. Uncommon and self-confident; you could wear it to go shopping for urgently needed diamonds on the rue de la République.