Bill McCullam, copywriter Advertising that gets results
Clickworthy
Websites for professional and consumer clients including Jean Huber and New York Found
“Witty, Entertaining”
–NY Times
Pages from the celebrated J. Peterman Owner’s Manual for apparel, furniture, food, luggage, collectibles, etc.
Hard-Working Stuff
Consumer ads for clients like BMW, Grolsch, Waterford, Aetna, Juilliard, and IBM, plus direct marketing that ran profitably for 10 years and more
In the Pipeline
It’s delicious. It’s rational. It’s the lozenge with a method. Learn more about this exciting product. Cogito ergo yum!
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About Bill McCullam
Creative consultant Bill McCullam started as a writer in direct marketing, where ads must make sales or else.
He is currently acting Creative Director for the J. Peterman Owner’s Manual catalog, called “world-class quality writ large” by management guru Tom Peters. Previously, he was an Associate Creative Director at Ammirati & Puris, Senior Writer at Carl Ally and Case & McGrath, and wrote at PKL, DKG, and Y&R.
Bill has won the Clio, One Show Gold, AIGA Top 50 Print, and the National Association of Direct Mail Writers 1st Prize (now known as the John Caples Award) for the most persuasive and effective writing of a direct-response ad.
In addition to the clients shown here, he has worked for Travelers insurance, Exxon, P&G, Nestle, Kobrand wines and liquors, Group W broadcasting, Midlantic Bank, Prince Matchabelli fragrances, and Joseph Papp’s Public Theater, among others.
Services
Bill can supply copy that fits your current marketing strategy and creative formats for print ads, brochures, catalogs, direct mail, radio,TV, or the web.
After initial consultation, you’ll get for approval a cost estimate plus a Start Work that recaps the assignment and strategy; this will help toensure smooth, timely solutions.
Bill can also work with you to explore your strategic opportunities. In that case he will develop a Creative Work Plan to target communications, plus a rich Brand Character to guide visual/verbal expression in both traditional and new media.
If you do not have existing visual formats for print, brochures, web site, etc., Bill can design your advertising with the help of his experienced associates. He can arrange for the actual creation of your communications and their media placement as well.
Contact
Do you want advertising that produces results? Email bill@billmcc.com, call 212.255.2360, or write to Bill at 8 Jane Street, New York, NY 10014.