Clickworthy

Phrenology
Websites for professional and consumer clients including Jean Huber and New York Found

“Witty, Entertaining”
–NY Times

Pages from the celebrated J. Peterman Owner’s Manual for apparel, furniture, food, luggage, collectibles, etc.

Hard-Working Stuff

Consumer ads for clients like BMW, Grolsch, Waterford, Aetna, Juilliard, and IBM, plus direct marketing that ran profitably for 10 years and more

In the Pipeline

It’s delicious. It’s rational. It’s the lozenge with a method. Learn more about this exciting product. Cogito ergo yum!

Consumer Ads

As BMW Associate CD, Bill wrote and supervised work
that helped the luxury car overtake Mercedes.

If a Car Company Can
Have a Soul, This Is Ours

Nothing stirs the inventive passion of BMW engineers like the chance to design a Grand Touring coupe. A car that combines style, luxury, and performance without regard for the constraints of mass production. read more>

You’re Naked.
Afraid.
There’s a Tube Sticking
Into Your Arm.
What’s Going to
Happen Next?

As one medical textbook puts it, hospitals pose “a particularly intimidating environment.” Aetna managed care can work with your doctor to help prepare you for the experience. You can learn about treatment alternatives. What questions to ask. And if it’s serious, an Aetna nurse or doctor can evaluate your case. read more>

Grolsch campaign boosted sales 20 percent in a
flat imported-beer market.

Grolsch Beer
“European Image” :30

Audio: Oompah-band music.
Video: German puppet with beer stein
smiling and dancing.

Anncr.: The image of many European beers conceals a less-than-European taste. Many beers have their European taste cooked out of them before they’re shipped. Some change read more>

Take the Subway to Salzburg

The spirit of Salzburg, Vienna, La Scala, and other great music centers is conveniently located at 66th Street and Broadway.

At Juilliard. The world’s leading school for the performing arts. Where you can enrich your appreciation of music ore improve your music skills this fall through non-credit and credit courses at the Juilliard Evening Division.

Do you love music without being a musician yourself? We offer over a dozen illuminating, convivial courses taught by authorities like musicologist Edward Downes. Conductor Vincent...read more>

Upscale Waterford Crystal advertising helped to increase orders 100 percent.

The World’s Most Advanced Technology for Making Brilliant Crystal.

For two centuries, Waterford stemware has been acknowledged as the world’s most brilliant.

Because for two centuries, each piece has been born read more>

Career-starting TV spot sold a year’s worth of
product when it aired once on the Super Bowl.

IBM Office Products
“Erasing Typewriter” :30

Audio: Loud, fast typing sounds.
Video: IBM machine typing words with spelling mistakes, then correcting them.

Watch carefuloy...carefully. See? This typewriter lifts off mistakes with the touch of a key. read more>

Clickworthy

“Witty, Entertaining” –NY Times