Clickworthy

Phrenology
Websites for professional and consumer clients including Jean Huber and New York Found

“Witty, Entertaining”
–NY Times

Pages from the celebrated J. Peterman Owner’s Manual for apparel, furniture, food, luggage, collectibles, etc.

Hard-Working Stuff

Consumer ads for clients like BMW, Grolsch, Waterford, Aetna, Juilliard, and IBM, plus direct marketing that ran profitably for 10 years and more

In the Pipeline

It’s delicious. It’s rational. It’s the lozenge with a method. Learn more about this exciting product. Cogito ergo yum!

Direct Marketing

This ad pulled 40 percent more good leads for
salesmen to call on, while cutting down on wasteful low-quality leads

The Future Belongs to the Few of Us Still Willing to Get Our Hands Dirty.

If you like to work with your hands, you’ve got two advantages over people who work at a desk.

First, you’re more likely to have a smile on your face than knots in your stomach. Because you can see the results of your work read more>

This spot for NY Telephone’s Sports Phone service produced responses for 14 years.

Sports Phone
“Steinbrenner” :30

Audio: Crowds and sports SFX thruout (crack of bat, dribbling of basketball, etc.)
Video: CUs of baseball, basketball, football, hockey, and soccer action in limbo.

Yankees anncr. (over baseball): Get all the sports news instantly, dial nine-nine-nine, one-three, one-three. read more>

This Clairol product-idea test got 30,000 orders at $4.95 — the client made money doing research.

Gorgeous Eyes.
Your Introduction to The Clairol System

We believe The Clairol System is a revolutionary way to make yourself more beautiful. So instead of introducing it with mere claims, we’re offering you something more substantial:

Gorgeous eyes.

Simply fill in and mail the coupon. Your beauty requirements will be carefully reviewed by Clairol beauty experts, with the help of our computer. read more>

This print ad made money for more than 10 years.

The Painting That Made a Marriage Legal

Not one person in a thousand suspects the real meaning of this famous double portrait by Jan van Eyck. Actually, it portrays a wedding, and all the fascinating details are symbolic references to the sacrament of marriage.

As John Canaday points out in the first portfolio of the Metropolitan Museum Seminars in Art, the little dog symbolizes faithfulness; the discarded sandals, humility; and the single candle, the presence of God. read more>

English client had to be coaxed to try this
ad that ran for 7 years.

From England, Where
They Still Make Books Right

Most book clubs offer best sellers that come and go. In editions that aren’t very lasting, either.

In England, we at The Folio Society follow a different course.

We offer authors like Chaucer, Shakespeare, and Tolstoy. Modern masters like Aldous Huxley and Dylan Thomas. And special works like The Bayeaux Tapestry, reproducing all 230 feet of the original. read more>